"Unlike other brushes, the MoFi Anti-Static Record Brush features an optimized electrical path between the carbon-fiber bristles and handle that carries all the way through the conductive metal contacts strategically placed on the handle. The handle itself fosters proper electrical connection to your hand ā which serves as the ground for static electricity. Simply position the brush over an LP and let the tiny fiber bristles go to work in the grooves. Yes, it's that easy to eliminate ticks, pops, and other annoyances from your records. To clean the brush, simply rotate the handle." - Mobile Fidelity